01/11/2013

Upcoming Artists | M + A

Hi guys, how is it going?
Hi. Everything’s fine, thank you.

Who are you, and where are you at the moment?
We’re Michele Ducci and Alessandro Degli Angioli, and at the moment we are in London, we are on a small tour to present the new album here in UK.

When was the project born?
Mmh, almost five years ago now.

How are your songs born usually?
I don’t know, we don’t have a precise algorithm. We send each other a lot of emails with drafts and structures of possible songs, the rest is almost a game. Usually one sketches an idea and sends it to the other who, in turn, adds other stuff and resends it back and so on.. This sort of loop, done at a distance, colors the song with all the different shades that both of us breathe in his own life.

How did the meeting with the Monotreme Records happen?
Via email. It was very fast: we sent them some of our songs and after a while we were already signing the contract.

How is your UK tour going?
It’s going very well. We did not expect such an enthusiastic audience, that already knew the songs by heart. We enjoyed it a lot. In UK people dance at concerts so much more. For the type of music we play, seeing hopping people during our live gigs is quite helpful.

You have a very recognizable and well-studied image for your album cover, merchandize and videos. Who is behind it?
Still M+A. Alessandro takes care of the visual side. Let’s say that all these things are kind of a prosthesis to what we do with the music. The realm of imagination we succeeded to create around us made us more easily recognizable and, considering how many people approach to our merch stand after our concerts, we think we’ve made it. At the same time we’ve chosen not to show our name M+A on the t-shirts, just because we don’t see them as a mere marketing item by which we make money, but rather as a second-side of M+A, almost as if it was a fashion brand totally independent form the rest. We sell loads of t-shirts even to people who don’t really listen to our music or that never got to listen to it, and this shows our purpose.

Did you expect this interest by the Japanese market?
Yes, in the sense that we worked hard to be able to release the album there as well, but at the same time we did not expect such a positive response. It is a new market for us and certain dynamics are totally different, but it seems that people really like our music there. Now we are working to set up a Japanese tour for next summer.

What’s in the future of M + A?
Other frames, other countries, other albums.

Enrico Chinellato 
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23/09/2013

Milano Fashion Week SS14: Angelos Bratis

From the backstage of the grand and established to the backstage of the eponymous and promising brand of designer Angelos Bratis. Saturday, The Blogazine entered the beautiful hall of Palazzo Reale in Milan to attend a Greek summer dream, and get the insights from the designer himself.


Hi Angelos! Tell me, what’s the first thing you’d like to say after the show?
I’m more curious about your feelings! Did you feel like you were in Greece? Was it summer?

It definitely was summer, and I think Greece came to mind for all of us. It felt ethereous, close to nature.
Did you feel ease?

I felt like I could go from the beach to lunch and then straight off to dinner and a cocktail!
That was exactly what I wanted to transmit so if you perceived that, I think I succeeded! I have to see the show video, but I think I felt it.

I’m letting you ask all the questions! Let’s talk about the absolute basic idea of the collection.
I wanted to do volumes that are more free, that you don’t have to care so much about. You shouldn’t have to think about if it fits or if you have to iron it, you just put it in your suitcase, go on holiday, unpack and head out!


And what about the materials and the forms?
We wanted to experiment with masculine effects even though keeping it feminine. We worked with the typical masculine stripes but asked our factories to do it all on silk poplin. It was all poplin, but not cotton! I worked a lot on geometries and the draperies within the stripes to create a feeling of a ‘pareo-kimono-peplum’ dress, that is guided by the wind – when you walk against the wind, the dress forms itself!

There’s been a lot of talk about your technique to drape your dresses directly on the mannequin. Is it still a technique you use a lot?
Yes, it’s something very important to me, it’s a way of finding the shapes, and in the end of the day, those are the dresses that I love the most.

How important is the story around the collection?

Without the story, the clothes are just clothes. I think you need that sentiment, that little tale, so that when the collection goes out in stores, even if I’ll only have a small rack, someone can feel that this is what they want to bring with them to Greece!


Your greek heritage follows you in your creative process. Is it a conscious choice or something that comes from within?

The more I grow, as a person and as a designer, I feel it is something that more and more grows within me. It works like a memory. I don’t look at a greek sculpture and say “OK let’s do this” but it’s in my DNA and it’s with me when I fold, when I pleat, when I drape.

It’s been two years since you won Vogue Italia’s “Who Is On Next?” award and obviously a lot has happened since that. What’s the next step for the Angelos Bratis brand?
For sure to make the brand more known, more established. It’s still a very young brand but only this, being here today, is a big step. We’re now on the Milan Fashion Week official calendar, in this beautiful venue with a lot of important people. Now it’s time to grow, publicly!



Interview Lisa Olsson Hjerpe – Images by Piotr Niepsuj 
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19/09/2013

Upcoming Artists | San Mei

San Mei is a girl, her real name is Emily Hamilton and sheʼs from the Gold Coast.
 She has just unveiled her three debut tracks: “Brighter”, “Already Know” and “Watch the Breezes”. “
Brighter” is San Meiʼs first official release, recorded at home and then fine tuned at Little Pink Studios for the Londoner label Tidal Wave Sunshine, shiny vibes sung over synth treats, layered with fresh production skills all sounding breezy. 
Australian San Mei mixes sugar-sweet vocals with lo-fi pop melodies, adding her name to our fresh list of upcoming artists.

Hello Emily, how are you and what have you done today?
I’ve just woken up after a rather interesting night last night! I had a flight from Melbourne back home to the Gold Coast, and I’m pretty sure the plane nearly went down on the way due to storms! We got diverted and stranded in another city, but luckily we made our way home in the early hours of the morning! haha… I’m still recovering!

Who is San Mei and how was the project born?
San Mei is my solo project which started as a bedroom project late last year. I was actually playing in a folk/country band at the time. I just started writing my own music and felt really good about it, so I pursued it and released a few songs myself. They were received fairly well, which then led to my first official release ‘Brighter’.

What’s your musical background?
I’ve played piano for years since I was a little girl, but I never really had an interest in making my own music until I was finishing high school. I’m not sure why, it just hit me like an epiphany or something. I worked on some solo music but also joined a couple of bands as well.

Has Australia influenced your music? If so, how?
Australia is a really beautiful country – I think the warmth and freedom and positive attitude really fosters some quality music and I’m sure it has an influence on my music… especially where I live – sunshine and beaches!

Is it a good place to be a musician?
Yes, there is some really good support for upcoming artists, people trying to break through… I think the online thing has really helped us overcome being so isolated geographically from the rest of the world, so I feel we have a lot more opportunities in terms of international exposure these days.

Do you have a strict process for writing your songs?
No! Writing songs is really unpredictable for me. If I get an idea, I’ll work on it and sometimes struggle for weeks or months with it, and sometimes I can write the song in one sitting. I wish there was an easier formula, but not for me unfortunately.

What’s the story behind your new track “Brighter”?
It’s very personal to me, but it can be interpreted as wanting/needing someone or something so much, that only they will make you be better, or reach your dreams, or help get you through… I hope people can relate to it in different ways that apply to them.

What are you listening to now?
I’m currently obsessed with the new album Hungry Ghost by a Brisbane-based band called Violent Soho. They’re an amazing grunge/garage band and I’ve got the album on repeat!

Tell us about your relationship with Tidal Wave Sounds.
Tidal Wave have been really good to me! They’re based in London and approached me about helping to release my new track. They’ve done a lot to get my song around online and it’s going really well.

What’s coming up for San Mei in 2014?
Definitely more music to be released, and some live shows!

Enrico Chinellato 
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18/09/2013

In Barcelona with Ana Mirats

“It’s a little big city.” Ana Mirats, graphic designer and art director, talks about Barcelona – the city of Gaudí and the second largest city in Spain. This is where she after years of working for others, from home and in shared co-working spaces, decided to set up her own studio: a place where ideas become reality. The Blogazine did a stop in the capital of Catalonia to pay her a visit.


Ana Mirats is easygoing. “Come by whenever you want to! Just call before to see that I’m here!” is her answer when we get in contact to make an appointment. The attitude mirrors the ambience around her. Like her website, the studio breathes simplicity. Yet, the scent of creativity cannot be mistaken. “Looking at my profession, being located in Barcelona is a good choice, seen from both inside and outside of Spain. It’s an inspiring city and many good publications are born here.” Ana has worked as a graphic designer for 12 years, whereas six of them she also spent working with art direction. “I had been working for small studios for four years when I was offered a position in a Spanish multinational company dedicated to fashion. I stayed there for a few months in the same time as doing some freelance jobs, but I had always thought about working on my own and eventually I made it.”


While the part of being a graphic designer calls for the actual handwork, the role of an art director requires the ability to conceptualise the collective thoughts of a team and translate the desired ideas, moods and messages into visual material. To the subject of which part of her job she enjoys the most, she replies: “That’s a difficult question! I like everything! The part I enjoy the most though is the development of an idea, which happens all along the process – from that the initial idea takes shape until its final result.” While going through the printed material of Ana’s portfolio, we also pick her brain about the differences of working for print versus new media. “A lot has changed – the digital world has overwhelmed us very fast. This has resulted in both small and large companies following an increased pace that obviously affect us all. Nevertheless, I believe the work is the same, just translated to other media. The point here is to understand the new languages and know how to use them.”


In the universe of Ana Mirats, the dream job isn’t narrowed down to that one account. “Doing what I do now, in different cities around the world, for a long time, is the dream.” And if travelling around the world is the dream, where does she go to find inspiration? “Any place is OK, the importance lies in being open to new things. I travel, go to the cinema, listens to music. I love travelling abroad and to shop in second-hand bookstores. You can find unexpected wonders!”

Lisa Olsson Hjerpe – Images Coke Bartrina 
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12/09/2013

4 Questions To – Laura Ponte

“Being spontaneous is part of me so whatever I do, has to be that way.”

The beauty of things always appealed to Laura Ponte. Traveling the world during her years as a top model, she worked with some of the largest names in fashion, wore some of the finest garments and heaviest jewellery. Today she’s retired from her modeling career and has settled down in Spain where she, a few years ago, started the jewellery company Luby & Lemerald together with Luis Feliu de la Peña.

The jewellery by Luby & Lemerald is about dreams and about being present in this very moment. Forget about trends and seasonal treasures, their universe is about inspirations – nevertheless where they may come from – they all mix up in the end collection. The Blogazine paid a visit to the brand’s studio in Madrid where we caught a moment with Laura Ponte.

Interview Lisa Olsson Hjerpe – Filmed by Renzo Angelillo 
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29/08/2013

The Talented – Erdem

“The person born with a talent they are meant to use, will find their greatest happiness in using it.”
Johann Wolfgang von Goethe

Even though this year will be a moment of change we decided to dust off one of our ‘old’ categories “The Talented”, and which would be a better month than September to review talent?

Just like another of our talents, Erdem Moralioglu was born in Montreal but residing currently in London, from where he runs his eponymous ready-to-wear brand, Erdem. In 2005, some time after having completed his training at the prestigious Royal College of Art and working alongside a couple of grand names in fashion, he went back to London to establish the brand that today has become synonymous with versatile, powerful femininity. The garments aren’t made for one woman, they are made for every woman that falls for the pieces – independent and strong with sensuality and femininity mixing in symbiosis. He goes for uncomfortable colour combinations, experimental textiles and vibrant prints, and with a beautifully executed work and craftsmanship he creates pieces that have been mentioned as ‘timeless’.


Erdem isn’t afraid of being “wrong”. On the other hand, he often talks about how nothing is as right as when it’s wrong. With inspiration from the world of art – theatre, film, books – and nature, he is creating his own world where delicate and bold walk hand in hand. Having always worked with colours, he went black for Fall/Winter 2013-14, only letting the bright accompany the dark. Exploring the colour that for so many other designers is a given, Erdem put new light on his interpretation of the modern day woman.

Influences that don’t make sense until they do, exquisite materials and the signature balance between right and wrong – with fashion week approaching, we’re in anticipation of seeing what comes up to the surface.

Lisa Olsson Hjerpe 
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05/08/2013

European Fashion Schools: Università IUAV di Venezia

Università Iuav di Venezia, IUAV, was established in Venice in 1926, as one of the first architectural schools in Italy. Organized into three departments – ‘Architecture, Construction and Conservation’, ‘Design and Planning in Complex Environments’ and ‘Architecture and Arts’ – the IUAV is a University with full focus on design. “It’s the perfect place for a fashion design program” – for the last part of the European Fashion Schools series, The Blogazine spoke to Maria Luisa Frisa, fashion critic and curator, and fashion director at the IUAV.

The main focus of the school lies in the different aspects of design – IUAV and design are two words that walk hand in hand – and it’s interesting how this perspective to the world of arts and architecture can benefit the fashion students of the school. “The question of how a strong design profile can benefit our fashion students is one of those questions that already contains its answer. In Italy it’s not customary to find a public university which deals with the theories and practices in fashion design, but IUAV is the place where this is happening and honestly, it’s the only place where I can imagine where it’s possible to make such a thing happen.”

Venice, and Treviso, where the fashion campus is located, are world known cities even though they have never been considered as ‘classic’ centres of fashion. So for a school educating people that have to enter the industry, how can the IUAV compete with the schools located in cities that have ‘full access‘ to the fashion industry? According to Frisa, being at the periphery of things gives the IUAV the chance to experiment, to find new ways of doing things, to invite new faces and new designers to contribute to a project. Of course, during times such as during the Biennale, Venice becomes an important centre, for instance of the Prada Foundation. “Recently we had Yoko Ono visiting us for an open lecture and an exhibition, and even she felt that there is a lot of things happening in Venice! A lot of people meet here for various reasons and this privileged atmosphere should be treasured and preserved.”

The IUAV does not only work with the creative part of fashion but also offers several theoretical courses, and as Frisa herself works as a curator, we took a moment to speak about where she sees space for theoretical professionals in the fashion industry. “Museums, galleries and cultural institutions for sure, both in Italy and internationally. But since I consider fashion one of those creative industries which now have the duty to redefine what we are used to consider as “Made in Italy”, curators and thinkers with a specific profile on fashion design will be useful and are actually requested by industries and production teams. People with a theoretical fashion basis can bring innovative visions on what’s happening now and on future possible scenarios.” On the other side of the IUAV fashion programs, there’s the fashion design students, who graduated last month with their final shows. “The BA Graduation show was brilliant” says Maria Luisa Frisa. “They were encouraged to explore their own inspirations and imageries trying to find a new idea of pattern making, which considers the idea of mistakes as a source of innovation, while the MA show was much more experimental and a true performance curated by Kinkaleri.”


Coming from a place which combines theory and practice in an environment that might bring other influences than the big fashion cities, what is the most important thing for the students to bring with them out in the world of business from the IUAV? “The athmoshpere of our community: the idea of teamwork that we always experiment with during all the ateliers, and the idea of self-curating their own project. They need to consider the design process as a whole, which starts from research and getting ideas and ends with the presentation and staging of the project.” She speaks about freedom to experiment, but also to make mistakes, as an element that a creative school needs to provide for its students, in order to make them grow. What regards her answer for the standard question of a tip for people looking for a career in fashion, Frisa replies: “Two words I’ve recently used as a title for a lecture done during the Europeana International Fashion Conference in Florence: talent and discipline.” Two words that conclude the series well.

Lisa Olsson Hjerpe – Image courtesy of Francesco de Luca & Laura Bolzan / IUAV 
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27/06/2013

4 Questions To – Anton Grahnström

Talking to creative and art directors from different parts of the world, The Blogazine took a moment to speak with Anton Grahnström, one of the founding partners of the Stockholm-based studio Unestablished. Before settling down in Sweden, Anton worked with some of London’s finest studios and his list of clients carries more than a few high-profile names. For The Blogazine, Anton Grahnström talks about not wanting to feel established, the importance of working with inspiring people and the ups and downs of being located in a city like Stockholm.

London to Stockholm, Burberry to Absolut Vodka, fashion to books to exhibitions to being a lecturer at Beckmans – your resumé has some width, to say the least. What type of projects do you enjoy the most?
I wouldn’t say that it’s as wide as it may seem. The process and the aesthetics in my projects have tended to be pretty stringent, although they have resulted in different kinds of output for different kinds of brands. For me, it’s usually not the projects themselves – the brand, media or the output – I enjoy the most. It’s the people I work with. Getting to collaborate with inspiring people is at the core of every good project I’ve been involved in. When I started out I think I had a clearer idea of what kind of end result I wanted, but as time went by I discovered that the result turned out to be less important, while the process and the people involved became increasingly interesting. The context, and the exchange between people, is always the core. My work is definitely not about being the lonely artist. It’s more about creating a context where good work can be done. Doing a great shoot, or whatever the actual job is, is such a small part of the challenge. When everything is in place, the result doesn’t seem “good”. It just seems natural.

You started Unestablished in 2010 – how has these first three years been? Do you feel established yet?
The name came from an idea of working with very established clients, but doing that from an underdog perspective. There’s a certain kind of energy in that. So in that sense, I don’t think I ever want to feel established. I want to stay with one foot on the outside, moving on to the next thing.

I think successfully starting a company requires you to be at a sort of tipping point – naïve enough to think you always know best, and experienced enough to actually deliver on the projects you take on. I think I was in that place when I started Unestablished. In one sense, I feel like we’ve come a long way in the last three years, and in another way, I feel like things could have moved a lot faster. In my mind, I’m way ahead of where we actually are right now. But when looking at the projects we’ve done in the last three years, I realize that it would have been impossible to do all that in a year and still do good work.

Unestablished is based in Stockholm and you have experience from working with Swedish companies, designers and magazine. How do you look on Swedish fashion and Stockholm’s position in the fashion industry?
Stockholm will always be a small town in northern Europe that nobody really cares about, and that’s a good thing. It turns this place into a play house, where everyone’s open to experiments. If it doesn’t work out, it’s not the end of the world. On the downside, as with all small towns, there’s a streamlining of expressions and ideas. There’s simply not room for as many different influences as there is in a larger city, like London.

Another positive aspect of Stockholm is the accessibility. There’s lot of talent here, and everyone knows everyone. If you want to work with someone, you simply call them up and they will be in your office an hour later, having coffee. That means creating the right context with inspiring people, as a mentioned earlier, a lot easier.

Do you believe that the location from where one works, Stockholm in your case, affects and influences one’s work in any way? How?
I think we are a lot more affected by our physical surroundings than we might think. Most of our influences come from our immediate surroundings – our upbringing, family, friends, the walk to work. I’m constantly surrounded by things that I don’t even think of as Swedish, or Scandinavian, but naturally, it’s not a coincidence that there is a Scandinavian aesthetic. It doesn’t come from nothing. At the same time, we become increasingly globalized. Everyone, all over the world, is browsing the same blogs. You would think that with the access everyone has to everything now, we would see greater variation in expressions, but usually it’s quite the opposite. We all see the same things at the same time. So we end up back in the process. The people you work with, that’s what makes the difference.

Lisa Olsson Hjerpe – Photos Evelina Nylander 
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21/06/2013

Met at PITTI 84: Onitsuka Tiger x Andrea Pompilio

Andrea Pompilio is the designer who won Who Is On Next on his first season after starting the eponymous brand and now he’s the first designer chosen to show in Armani’s catwalk theatre during Men’s Fashion Week in Milan. The Blogazine have kept an eye on the designer for a while and yesterday we met the man of the hour for a quick catch-up between his two runway shows.


We meet again in Florence! How important has it been for you and your brand to show in Pitti?
It has been really important! Thanks to Pitti I have ‘grown up’ in an unbelieavable way and now after so many seasons, they are like my family! I decided to move up with my first line to Milan because I think it’s the right time for that, but in the same time I love doing something with Pitti, with my family! So, I decided to use Florence as the location for the Onitsuka Tiger x Andrea Pompilio collection and move forward with the Andrea Pompilio line to Milan Fashion Week.

Tell us a bit about your work with Onitsuka Tiger! How did it start and what has this collaboration given to your brand?
Well, it’s an interesting story because it all just happened. I was going to Japan and I was talking to my agent there about how I was feeling that I wanted to do some interesting sneakers for the last Spring/Summer collection, and they told me “Well, that’s fantastic but why don’t we go see Onitsuka Tiger to have a talk?” and I said “OK why not?” – and from there it goes! We created our partnership and started off with one sneaker model last summer and now here we are, one year later with an entire collection and a fashion show for both women and men. It’s a partnership that has grown very fast and we have an interesting relation. Onitsuka Tiger is a sports company while I’m still trying to create something a bit more fashion than just a regular sportswear collection. What we’re doing is really mixing the Italian with the Japanese culture and then mixing it with sportswear.

This season we were inspired by a lot of things related to Los Angeles. I went to L.A. and was really inspired by some of the areas and brought back a lot of information, and inspiration, from there. Beautiful emotions that in the collection take expression in prints – the collection is full of prints, something that also is a first for Onitsuka Tiger. The prints are on the sweatshirt, on the leather of the shoes, on the technical mesh – we are really using the prints, but in a very sporty way, and it’s what really shows the Andrea Pompilio mixed with Onitsuka Tiger.


And now you are chosen as the first designer to show in the Armani theatre during Men’s Fashion Week in Milan! What’re your feelings about that?
I am very pleased that I have been given this opportunity! I am, well we are, my whole team and I, very very very excited and I hope that everything is going to be great and that you will like the collection too! I’m pleased and emotionally touched by this offer – I mean, Armani is one of the biggest designers in the world. When I was still in school my reference points would be Giorgio Armani, Gianni Versaci and Yves Saint Laurent, so being chosen by Armani to show in his theatre in Milan is an honour. I have to thank Mr Armani for choosing me.

Two shows within a couple of days: is your pulse rushing?
I think that in this moment we completely stopped stressing. When the adrenaline is so high you don’t even feel the stress anymore, you just keep on running, running, running. I think the real stress is going to hit us at the end, when the adrenaline level goes down and the excitement is gone and I’m going to think “So what am I going to do tonight? Everything is done, I have nothing more to complete!” So at the moment we are feeling good: we are running like crazy of course, but we’re good.


We’ve been following you since the beginning, but what is your personal feeling about your “trip” so far? Has your way of working, both design- and brandwise, developed or changed along the way?
The brand has grown a lot for sure. From being the winner of Who Is On Next to the first fashion show at Pitti to the collaboration with Onitsuka Tiger to jumping ahead to Milan. So the first thing is just that we grow a lot. Aesthetically I think the message has been very strong from the beginning, I don’t think that I’ve changed “my man” – my man is always the same. What we actually do at the office is that we bring out each of the collections, from the beginning up until now, as an exercise to make sure that we are keeping our line, and in the end it’s the exactly same man as I started with. For sure sometimes the collection might feel a bit more heavy, especially in the winter, because there will be a lot of accessories. It’s cold and you want your hat, your scarf, your gloves and therefore the summer collections might feel a bit more minimal but it’s only because there I don’t need all those extra stuff.

Apart from that, my man stays the same. Even though we have expanded as a brand we have stayed very Andrea Pompilio. Sometimes there is another designer representing the name, but in our case it’s all about Andrea Pompilio: who I meet, my friends, my inspiration, the people that I spend my time with, the museums I go to – it’s a melting pot of things, but it’s all very personal.


What does the future hold for Andrea Pompilio – what’s the next step?
Oh darling, that is a very very very interesting question for all of us, because no one knows! Last season I had no idea I was going to be invited to show in Milan by Giorgio Armani! So for now I am very open to any surprise that may come our way.


Lisa Olsson Hjerpe – Images Alessandro Furchino 
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06/06/2013

4 Questions To – Margaux Lönnberg

She is the Parisian girl who looks Scandinavian and has a name that is the perfect clash of her heritage: part French, part Danish, part Swedish, part Finnish. She spent her years growing up between Paris and Morocco. She’s the blogger-turned-designer whose style, taste and personality have made her somewhat of a muse. She’s the girl who doesn’t read the questions before our interview because she prefers to respond naturally from her head and heart. The Blogazine got a moment with Margaux Lönnberg and got to know her honest and charismatic persona.

You’re recognized as blogger, model, designer, muse… what would you, yourself, say that your ‘title’ is?

Well.. I would like to designate myself as designer, regarding that I design my brand! Muse, yes, I think I’m a muse in certain ways for certain people: maybe for the blogosphere, for a few creatives and photographers, and it’s something I always loved. But today I present myself as a designer. It’s what I always wanted to do and it was for this reason I started my blog to start with. I already designed a bit before and with the blog I could create my own universe with all my inspiration and music et voilà, now I have my own brand!

Speaking about your eponymous brand, Margaux Lönnberg – the collections seem to be a reflection of your own wardrobe. Are you your own muse?

No, but I’m inspired by my own taste, of course. Though, my taste comes from others – I don’t think my taste comes only from me, but is something that is created through the people around me! When I design and in everything I do, I find inspiration in photography, images, music – above all, music! My blog is full of music! – cinema, books.

I have my style and I try to design the things I like and that I don’t find, the things I think are missing – the brand is about style and not about making something that is ‘in fashion’ or trendy, and it is what makes it interesting. I don’t follow fashion, at all. I’m not looking for women saying “this out of fashion, it’s passé – I’ll throw it away”. I’m creating a style, something that last.

If not Paris, where would you live?

I’d have to say New York. New York is a city where people really do things. In Paris people are a bit.. soft, they don’t do things for real, thoroughly. In New York people work hard. Then you have the architecture, all the different quartiers, neighbourhoods, all these places that create a city, and it’s a city that is rich. Rich in everything! Though, it’s a very rapid city, the people really speed, which stresses me a little, I like things a bit more cool. But the answer is New York – every corner of the city is truly inspiring.

What’s the one piece of clothing you couldn’t do without?

Le t-shirt blanc! A white tee is the basic that you can wear with everything: jeans, pants, skirts, during the day, during the evening, in the night. Then there are plenty of other pieces of course, but a white t-shirt really is my wardrobe favourite and it’s a piece I wear all the time.


Interview by Lisa Olsson Hjerpe 
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