05/05/2015

A Conversation with Two Generations of Craftsmen

Marco and Ivano are not only a generation apart – between the young Venice-based designer and his dad stands a whole world of values and modes of being, brought together by their mutual dedication to craftsmanship and the grace of making. While Marco approached craft through a desire to deepen his knowledge of design (together with Lorenzo Mason, he co-founded Tankboys design studio) and the understanding of the material culture that surrounds him, for Ivano it was less a choice than the course of life, a path he embarked on when he was only 14 years old. Here, the two generations of craftsmen discuss the meaning of making and how it might shape the future.

Ivano, we know you are an amazing master craftsman, but we never got to know what led you to become a woodworker. It would be nice to hear your story…
I started working when I was 10 years old, initially helping my father build our family home, and later with small building jobs, I also repaired bicycles and worked as a butcher, until I arrived at a bigger company here in Jesolo, my town, when I was 14. It wasn’t a simple woodworking workshop – it was a construction company and it even raised livestock. So while learning how to work with wood – with a craftsman who was by no means gentle and kind with young artisans – I also did may other jobs. After leaving this company, I changed a couple of workshops, until coming to MALS, where I worked until my retirement, working on projects that spanned from bars in the Veneto region of Italy, to work for the Vatican, in Austria, Paris, Israel.

Ivano, what do you think is the biggest gap between artisans of your generation and the younger ranks of designers/makers working today?
I believe the biggest gap today is caused by education and the evolution of new technologies. Young generations don’t have the dedication, the mental concentration and the passion to learn the trade. They are more concentrated on their phones and on making money, rather than on learning how to use one’s hands and to think. Nowadays, the schools give you information, but what lacks is the knowledge, the ability to make – the knowledge that comes from using one’s hands and hence the head that leads the process. Everyone is a robot now and copies everyone. When I was young, the crafts schools were extremely strict, it was very easy to fail exams and copying was in no way allowed.

Ivano, it seems you are quite disillusioned with younger generations. Then what do you feel does the future of craftsmanship look like?
I believe craftsmanship certainly has a future. Despite younger generations being reluctant in learning how to make things with their hands, there is a return to crafts. It is a curve inherent in the development of the contemporary world – we are at its peak, slowly preparing for a return to a more traditional, authentic relationship with the world that surrounds us, where crafts will play a central role. And it is already visible with young practitioners like Marco.

Marco, could you describe the project you made together with your dad a bit: what led its creation, what is the reasoning behind the project and why do you feel it is relevant today?
First of all, I wouldn’t say it is relevant today, at least not for ‘the real world’. But it is extremely relevant for us as a design collective, because it is a form of learning, of education. It is a reflection on what designing an object means when one has a limited amount of tools on his or her disposal. The idea of the project came about from a desire (a fairly useless desire, at that) to build with one’s hands objects entirely made of discarded steel tubes. It was a desire to reproduce Marcel Breuer’s chairs today, with the metal discarded by the industry that produced Marce Breuer’s chairs. It is not a tribute to Breuer, but a reflection on his work today – a process of learning from history, from his path. The title of the project “Connecting Dots – with a Riveter” reveals this metaphoric idea of a connection, an intrinsic link with the past that no designer can forgo. Design is made of links and connections.

Could you explain the relationship between you and Ivano – how does the conceptual idea behind your project meet his knowledge as a craftsman? How did he approach a project that is completely different from what he usually does?
Ivano’s approach could be simply summed up as ‘intuitive’. He acts following his intuition – undoubtedly coming from decades of experience – independently from the material he uses. As Richard Sennet has eloquently said, an artisan perhaps may not be good with words, he may not be able to explain clearly how he has made his objects, but that nevertheless does not mean he is not able to make them – things simply come about through this silent knowledge of craft. It could be defined as pure instinct, but it can only be described that way if we take into account all the years of passionate, dedicated work. An artisan is by definition creative – he solves problems with wit and intuition. That said, since I was little, my dad has taught me how to use my hands, how to make things. This is why, as a design practitioner, I perfectly agree with what Enzo Mari has said: practice comes before and leads theory – it should never be the contrary.

Marco, what do you think are the difficulties and dynamics in translating the tacit knowledge of craftsmanship from older generations to young designers, who are often educated and approach the profession with a completely different set of methodologies and tools?
I have to repeat what my father has said and what may seem banal: today we are using more with the computer than with our hands, and hence, our minds. Especially in Italy, there seems to be a sort of a critical distance from this uninhibited manual work. Designers are prone to creating an object perhaps even without understanding the complexities of its production. Design should return to its origins, and be more intricately linked with production processes and less concerned with appearances.

Interview by Rujana Rebernjak 
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04/05/2015

Space, Time and Context: Reading Luxury at the V&A

For any practitioner committed to the idea of design as a socially responsible practice, the very idea of luxury in design might appear as an oxymoron. The first associations, or even a quick Google search, bring about a picture of abundance, excess and frivolity, associated with – for most people – unattainable lifestyles. But once its shiny surface is scratched, the concept of luxury turns out to be much more nuanced, complex and contradictory than the exuberant way of life it is usually compared with. Tightly bound to the notions of desire and need, luxury can only be understood within specific contexts, dynamics of everyday life, where it is negotiated and absorbed in both time and space.

Such an articulated understanding of luxury is the starting point of a new exhibition at the V&A Museum in London. Starting from a question – “What is Luxury?”, which also serves as the show’s title – the narrative tries to lay out different approaches and frameworks for understanding luxury in relation to design and craft. From a diamond made from roadkill to a vending machine stocked with DNA, a golden crown for ecclesiastical use to traditional military tailoring, over 100 objects address how luxury is made and understood in a physical, conceptual and cultural capacity.

Shifting between past and present, the first part of the exhibition examines notions of value and excellence in traditional craftsmanship, juxtaposing different objects representative of qualities mostly associated with luxury in craft. Concepts such as “extraordinary”, “precision” or “non-essential” bring together different objects – from Iris van Herpen’s 3D-printed dress to handmade Venitian lace – in an attempt to outline the relationship between luxury and skill in making. The second half of the exhibition, on the other hand, blends the present and the future, by using critical or speculative design objects, among which furniture made from human hair designed by Studio Swine and Studio Caviar’s FOMO printing machine, that show a glimpse of what luxury might look like in the years to come.

Rujana Rebernjak – Images courtesy of the V&A Museum 
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27/04/2015

Vis-à-Vis by Moroso: the Power Between Art and Design

Recently, design got us used to frequent intrusions in the domain of art. Party because of consumers’ growing desire of bespoke objects, partly because of the encouraging economic results of the limited-edition market, designers have become more willing to give birth to projects that flirt with an artistic approach and soon become too narcissist and redundant. To this end, the recent debate aroused by Hella Jongerius and Louise Schouwenberg’s manifesto “Beyond the New. A Search for Ideals in Design” is a necessary warning about the excesses of what is commonly defined as art-design. This is the reason why Moroso’s latest project – “Vis-à-Vis: design meets art” – presented during latest Salone del Mobile, is a curios yet significant U-turn between the disciplines balance of power. In fact, the preconception of a déjà-vu, a seductive yet reverential gesture that sees design bowing in the presence of art, is subverted as soon as we encounter Jörg Schellmann’s new collection of furniture in the ground floor of via Pontaccio showroom.

Jörg Schellmann’s profile is peculiar. Well-known internationally for his editions of contemporary art (his company Edition Schellmann, now Schellmann Art, was founded in New York in 1969), Schellmann converted to furniture design in 2008, putting in production furniture by artists, as well as his own designs. Despite an artistic background, his sensitivity doesn’t move away from the requirements of serial production: all his pieces are industrially reproducible, respectful of ergonomic principles, and share an orthogonal aesthetics that, at a first sight, seems to be inclined to the ideal of “good form”. However, his artistic sensitivity appears here and there, through a series of loans and quotes, such as the archetypical plastic boxes used in the “Storage” containers, or in the clear reference to the minimalistic aesthetics of Sol LeWitt and Donald Judd.

“Vis-à-Vis” artistic influence, indeed, is not relegated to Schellmann’s background. Around his collection and other Moroso’s pieces, the works of acclaimed contemporary artists are displayed on the walls, such as, among others, Daniel Buren, Gilbert&George, Cindy Sherman, Rosemarie Trockel. These works seem to restore a boundary that, after too many abuses, we were missing and suggest, by the way, that it is possible to promote a dialogue without recurring to an inevitable contamination of genres.

Giulia Zappa 
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21/04/2015

Daily Tips: Kartell Produces Sottsass’ Vases

There are certain individuals in the history of design, that always prove to be ahead of their time. One of them is the great Italian master, Ettore Sottsass. During this year’s Salone del Mobile, the Kartell company has presented a series of nine pieces designed by Sottsass in 2004. At the time, though, the pieces did not go into production due to limits in technology. Ten years later, Kartell has produced the six vases, two stools and a lamp, characterized by Sottsass’ peculiar visual language, evocative of his unique design process. Exuberant colours and rounded forms translate Sottsass’ timeless references into shiny, three-dimensional pieces.

“Technology enables us to realise Sottsass‘ designs with a quality and sophistication that would have been impossible ten years ago,” said the president of Kartell, Claudio Luti. “I am convinced that the maestro would have been enthusiastic as to how we have given life to his objects, that are one of a kind, unmistakeable, some of which will be projected towards a totally industrial and international future.”

The Blogazine 
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20/04/2015

Glass From Finland in Venice at Le Stanze del Vetro

In the early Twenties, after becoming independent from what was about to become the Soviet Union, Finland used design as its manifesto, in an attempt to establish its autonomy and thus its cultural sovereignty. Some of the country’s greatest designers, who had connections with the international artistic movements, began to use glass to create works of art that blended tradition, experimentation and technique. The year 1932 is a chronological starting point for the Bishcofberger Collection of Finnish glass, currently on display in Venice, for it was then that the five leading Finnish names of the 1930s, spouses Aino and Alvar Aalto, Arttu Brummer, Göran Hongell, Gunnel Nyman designed glass objects for the first time and Finnish glass started to be exhibited all over the world, spreading the skills and creativeness of those who would be considered as the visionary masters of Scandinavian design. In the early Fifties, after the hiatus due to World War II and the three wars in which Finland was involved between 1939 and 1945 (the Winter War, the Continuation War and the Lapland War), the Finnish design laid the foundations of what would become “the golden age” of Finnish glass. This was also made possible by the impressive industrial growth of the country, resulting in the manufacturing and distribution of everyday life objects. As the curators of the exhibition point out – “Finnish glass started to be appreciated during the 1950s for the quality of its manufacturing process, which on the one hand ensured its high artistic value, and on the other fostered its industrial production and ensuing commercial success.”

Along with internationally acclaimed designers such as Alvar Aalto, other artists became the new stars of Scandinavian design, such as Kaj Franck, Gunnel Nyman, Timo Sarpaneva and Tapio Wirkkala, who is considered to be the symbol of the international success of post-war Finnish design. The attention that the international press gave to Scandinavian design played an important role in determining its worldwide success: Italian architect Giò Ponti, founder of the magazine Domus, became strongly committed to the promotion of Finnish glass. Italian and Finnish design were linked by a common ideal of functionality and aesthetics, which led to several collaborations between designers and companies from both countries, as in the fruitful case of Venini with the Finnish artists Tapio Wirkkala and Timo Sarpaneva.

During the Sixties and Seventies, color and energy became the main focus of Finnish design; the glass works became colorful and were given elaborate shapes. Oiva Toikka designed glass birds, which became Iittala’s iconic brand. Through his irreverent approach to the glass medium and tradition, Toikka represents the connection between the golden era of the fabulous Fifties and a more contemporary design.

The richness of Finnish glass design is now displayed in Venice, at Le Stanze del Vetro museum. Thanks to a thorough documentation of the various historical periods, the works on display at the exhibition “Glass from Finland in the Bischofberger Collection” take the visitors from the crystal-clear and first colored glass works of the early Thirties to the more flamboyant and at times “psychedelic” production of the Seventies. Whether the objects are fun, practical or simply decorative, all the works on display are the result of a creative force and a technical know-how that have their origins in ancient times but that have shown that the glass medium can be used in dynamic and original ways, producing shapes and objects that have rewritten the history of the Scandinavian as well as of international design.

The Blogazine 
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17/04/2015

Salone del Mobile 2015: Nilufar Depot

Milan’s hectic Salone del Mobile week is slowly coming to a close. While the events in the city are surely much more than one can ostensibly see in a week, some exhibitions are undoubtedly more worthy than others. Therefore, rather than talk about a new sofa by a fresh design brand or a new chair by a contemporary designer, we thought it was better to choose a truly Milanese destination as our final suggestion: Nilufar Depot. For those who may not know it, Nilufar is the ultimate design destination in Milan. The gallery founded by Nina Yashar has, through the years, developed collaborations with some of the most exciting contemporary designers, as well as displaying modern masters. For this year’s Salone, Mrs. Yashar has decided to give a glimpse ‘behind the scenes’ of her incredible gallery. Nilufar Depot is, in fact, an ex-industrial warehouse where Mrs. Yashar stocks her incredible pieces, open for the first time for the public who can browse more than 3,000 pieces of modern and contemporary design.

The Blogazine 
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16/04/2015

Salone del Mobile 2015: Design Academy Eindhoven

Design education is one of the last tenets of critical approach to design, nurturing liberated exploration of different possibilities and areas of life where design can make a significant impact. Yet, some schools are better at offering possibilities for such reflective exploration than others. Perhaps one of the most ground-breaking educational institutions is Design Academy Eindhoven, which, at this year’s Salone del Mobile confirms its central position in expanding the dialogue in design practice. The protagonist of its already traditional showcase in Milan is its newly established department, Food Non Food, guided by the brilliant Marije Vogelzang.

For the exhibition, provocatively titled “Eat Shit”, Design Academy Eindhoven decided to blur the boundaries between teaching and exhibiting by transferring the entire department to Milan and fusing their activities with some of today’s most interesting practitioners. The show “delves into the politics of how, where and why we eat”, since “nothing deserves our attention more than food – it binds us, it fuels us, and the myriad of issues concerning its production, distribution and consumption touch on some of humanity’s most fundamental problems.” From a timeline documenting more than 400 projects focusing on food and feces from 1976 until now, to a project that examines waste in Khatmandu, the exhibition shows the complexity of one of the most banal, ordinary aspects of everyday life.

The Blogazine 
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15/04/2015

Salone del Mobile 2015: Atelier Clerici

With many critics arguing Salone del Mobile has become a marketing fair and denouncing its lack of criticality and connection to developments in design outside of the realm of furniture, it is refreshing to see that Milan can still offer a space for debate and dialogue. For the second year in a row, the most radical platform for experimentation takes shape at Atelier Clerici, an independent exhibition and event held in a historical palazzo in Milan, palazzo Clerici. Organized by Joseph Grima’s Space Caviar in collaboration with Z33, Atelier Clerici offers the chance to some of the most leading contemporary design institutions to “define and represent themselves as agents in the field of design”, thus offering a new vision for Salone itself while also engaging with developments in design in a way that is far removed from simply displaying novel projects. Therefore, this year’s exhibitors include some of the most groundbreaking and thought-provoking individuals and organisations, from Design Academy Eindhoven and Domus Academy, to Hella Jongerius and last year’s participants Minale-Maeda.

Visit Atelier Clerici at Via Clerici 5, until April 19th 2015 from 10 AM to 8 PM.

The Blogazine 
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14/04/2015

Salone del Mobile 2015: Max Lamb’s Exercises in Seating


There are certain events during the hectic Salone del Mobile week in Milan, that just cannot be missed. This year, one of those events is Max Lamb’s retrospective at Spazio Sanremo titled “Exercises in Seating”. Known for his emphasis on process and tireless experimentation with materials, Max Lamb brings together a rich selection of his seating projects displayed in a rough industrial setting. Each piece is an exploration of the material and the possible formal qualities that emerge from it, developed with the intent of exploring the material or production process’ limits, rather than formal qualities of the object. “Exercises in Seating”, in fact, displays not the final product in itself but the inquiry and ideas of the designer in material, three-dimensional form.

The Blogazine 
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13/04/2015

Salone del Mobile 2015: Critique of the New

When the first Salone del Mobile opened in Milan in 1961 – as the Italian version of a similar fair held in Cologne, Germany in the 1960 – its participants, mainly small artisans working in the wood industry, who eagerly gathered following an organic ‘word of mouth’, would hardly have imagined that in 50-years time, their desire to build an honest platform for development and debate would transform in such radical and not entirely positive ways. Half a century later, in fact, Salone del Mobile has turned out to be one of the most openly critiqued events of the design world, a symbol of design practice’s implicit incoherence and inadmissible, yet too often exercised, superficiality. This year in particular, the critique of the Salone has been more vociferous than in the past, with both theoreticians and practitioners questioning the purpose and dynamic of the platform.

It is important to note that today, the fair itself – the actual Salone del Mobile – has only become a backdrop for a myriad of events taking place around the city, effectively colonizing its streets, shops and windows with anything even slightly related to design. While a global attention to Salone and its ‘unofficial’ counterparts has allowed many young, independent designers to present their work in such a rich, international context, it has also given rise to an abundance of meaningless, possibly unworthy showcases that don’t contribute to any constructive debate on the state of design practice today. Even more so, though, the fact that the fair has become an annual event (until 1991 it was held every two years) forces design companies to hectically assemble products that, were it not for the Salone, would probably never see the light of day.

In her recent article for Frieze magazine, design critic Alice Rawsthorn argues that: “by dominating the media’s portrayal of design so relentlessly, the Salone has unintentionally reinforced the popular stereotype of design as a superficial, stylistic tool steeped in consumerism,” adding that “many of the new design challenges are explored in the fringe exhibitions and debates held during the Salone. But a furniture fair is not the most empathic or effective forum for them, raising the possibility of their migrating elsewhere.” Hella Jongerius, the famous Dutch designer, and Louise Schouwenberg, a design theoretician, have recently presented a manifesto titled “Beyond the New”. In it, they advocate for “an idealistic agenda in design, as we deplore the obsession with the New for the sake of the New, and regretfully see how the discipline lacks an intimate interweaving of the values that once inspired designers, as well as the producers of their ideas”, and shape an idealistic agenda for design that will be “a liberation from the schizophrenic subdivision of our field and the stifling rut in which users, designers, and producers have been caught for far too long.” By saying “It’s time to rid ourselves of the obsession with the new,” Jongerius and Schouwenberg inevitably point to events like Salone, and the timely publication of the manifesto, cannot but refer to its compulsive dynamic.

Yet, would it not be an exaggeration to blame Salone del Mobile for everything that is bad in design production today? Or is the Italian fair the only cause of design’s obsession with the new? Can Salone del Mobile renew itself with a claim for a more thoughtful, heterogeneous depiction of design practice? Despite the power of industry and the media, its future cannot but rely on designers themselves. As Jongerius and Schouwenberg suggest, it is designers that must take the matter into their own hands: “Designers are pivotal to industrial design. Any shift in mentality should thus begin with them.”

Rujana Rebernjak 
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