26/03/2011

Essen: Tartine Bakery / Chad Robertson Interview

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Essen: Tartine Bakery / Chad Robertson Interview

Chad Robertson is a chef, an author and an entrepreneur. Chad Roberson nevertheless considers himself a part of the best of all possible worlds as an artisan. To mister Chad Robertson the word a-r-t-i-s-a-n, invokes no ambivalence. In fact, when he says it, it rolls off his tongue in a firm, tranquil voice: ARTISAN. And the object of his artisanal devotion is bread. Bread has become the linchpin to his day’s rhythms while he tirelessly continues his research of the best grains in the world, and faithfully supports organics and urban gardening.

Tartine Bakery is Chad’s home in San Francisco, a mecca where at quitting time, the smartest residents of Frisco find themselves queuing for its amazing bread. Tartine Bread is the book which has collected in words and images Chad’s handwork savoir-faire, and which is gathering a formidable enthusiast community of new-gen bakers around itself. Chatting with Chad, I discovered his Baking Philosophy and learned about how the Bay Area is moving towards a better food culture. And after days of salivating over slices of Tartine Bread, I finally decided to open myself to the world of “pasta madre.”

Let’s start with some thoughts about bread: the ancient cultures state that being a human being means being a bread eater. Man left his wild nature when he started to manipulate flour and water to create bread.
What does bread mean in your life? Have you ever thought about why you chose to start baking bread?

I never intended to become a baker. After years in private prep school, I was ready to work with my hands and decided to learn how to cook. Becoming a chef seemed like a stable way to make a living wherever I landed.
The initial decision to focus exclusively on making bread was an irrational one, brought on by a visit to the Berkshire Mountain Bakery in the early 1990s. Young and impressionable at the time, I was completely taken by the scent and scene unfolding in Richard Bourdon’s large brick barn bakery: hundreds of natural leavened whole grain breads with crusts cracking; and a thick sweet air I will never forget.

Getting deeper into your thoughts, what’s your first memory about bread? A smell, a taste, a bakery… even a story!
My first and strongest memory of bread was when I visited Bourdon’s bakery. I chose to make bread that day with the goal of contributing something distinct to the culture of our craft. I wanted to contribute to the craft just as my mentors had while adding a new dynamic as they had done in their own time: fuel for the creative cycle and key to artisan evolution. My other strongest memory was a visit to the Boulanger de Boiens, in Medoc, France, which inspired the baking schedule I would keep for more than a decade. The baker rang a bell outside his bakery in the afternoon to signal the first bread of the day coming from the oven just before dinner.

Now let’s talk about your work. Do you remember the first time you made your very first loaf of bread? Where were you are you and how was it?
The first loaf I truly made myself was the first day I baked bread in Point Reyes Station. I fired the oven with wood, chopped and mixed the dough with my hands in buckets, worked alone all day and slept in shifts.
This time was in no way sustainable, but profoundly instructive. Many years of obsessive trance baking are blurred together in memory. In the end, I was finally making the bread I wanted to eat every day.

You worked several years with Richard Bourdon, what was the tenet that influenced you the most?
Use fresh ground organic whole grains, sea salt, generous hydration, very long fermentation times, and a strong bake (to the point where the grain is fully cooked through, and the bread often develops a substantial crust) so people can easily digest the food you are making and gain nutrition from it.
Plus, understanding that the nature of grain fermentation and making bread is vast and continually evolving. There are lifetimes of learning ahead.

As you have spent a lot of time in France what do you see as the main difference between American and European food? Which type of bread do you produce?
European food is traditionally based closer to the source than what we generally know in the States (San Francisco excluded). This is especially true in the countryside. In large cities, one often has to search to find traditional foods.
That said, there is a movement in parts of Scandinavia (Denmark, Sweden) and progressive cities in Western Europe that goes beyond regional identification to a style that is at once very local and almost Post-European: produce driven using indigenous grains, some traditional local flavors along with international influences, employed in menus seemingly without any identifiable rules. It’s a natural and refreshing turn of cuisine practiced by a handful of chefs who have mastered their medium.
This is happening here with a handful of American chefs as well.

When did you and your wife decide to open Tartine Bakery? How did you imagine it? How was the concept developed?
We settled here after living and working in the French countryside for a year. We wanted to try to maintain the lifestyle we had become accustomed to there, so we settled on the coast of Northern California, in a small town surrounded by organic farms, working cattle and dairy ranches, vineyards, and the bounty of the coast. The concept was to add to the community by making good bread in a very primitive, artisan operation.

Hearing from the friends you have involved, it seems that you spread a philosophy of baking rather than a technique. Do you agree? Could you tell us some more about the “test bakers” baking experience?
It’s true, my philosophy or approach to making bread is the thing most important for me to get across. The goal is to enable someone learning to make bread to get a better understanding of how these things work together as opposed to just following a recipe. However, technique is still key to the process.
The test bakers all followed the recipe precisely in the beginning and made the same bread. The interesting thing about each of them was what happened when they started to modify the recipe to suit their own needs; each one ended up with a different schedules and different breads with distinct character.

What is an average day like at Tartine Bakery?
I head to the bakery for an espresso, check in with my incredible morning bakers on the day’s early production before opening the doors, then after lunch, I bake bread. Then it’s dinner at Bar Tartine before heading home to close the day.

The Bay Area seems to be very active and sensitive to food culture. There are a lot of different media (MeatPaper for example) that are involved in this world. What do you think is still missing?
Some friends, Little City Gardens, are working on this front now. We need to see more urban gardening in the Bay Area and San Francisco in particular.

Let’s talk about food in general. What is your “madeleine” food, the one that reminds you of your childhood?
Bread and butter. I still eat it daily warm from the oven.

How do you eat bread? Is there a sandwich recipe that you like the most?
I just ate a bowl of beans ladled over days-old bread with smoked chilis, olive oil, vinegar, and fresh cilantro. Also, I eat a lot of sardine sandwiches.

Upcoming projects to follow your book?
We’re currently building a new bakeshop/ sandwich shop next to our restaurant. We’ll be baking different breads than what we make at Tartine, starting early in the day so we can make sandwiches for lunch on very fresh bread.
Also, the next bread book is underway, telling the story of older, indigenous grains in different parts of the world and how we bake with them.

Thanks, Chad! Find Tartine Bakery on Guerrero Street in San Francisco’s famed Mission district.

Cristina Zaga – Photography Elizabeth Prueitt – Special thanks as always to Essen – Introduction Translation Tag Christof

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22/03/2011

Guest Interview N°23: Arabeschi di Latte

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Guest Interview n°23: Arabeschi di Latte

Arabeschi di Latte are a design collective who work across mediums, borders and, fortunately, palates. They are part art of a wave of new generation designers whose material considerations are without limits, and whose design work considers the entire spectrum of human existence. Nothing from development economics to death is outside the scope of design any longer.

Hailing from Florence, Arabeschi di Latte use food as their weapon of choice for design good. All women, and all armed with the sensibility and sensitivity womanhood brings, their work is eminently pragmatic and simply beautiful. From their trademark “Gnocchi Bars” and “Interactive Dinners,” all the way to their guerilla rethinks of city spaces and more traditional product, visual design and food styling work, their processes focus on or use food to shift perceptions and build awareness. They aim to bring ritual back into dining, educating about the processes which bring food to our tables, and genuinely engaging people with food’s transcendent power. Plus they make things (and help others make things) that taste really, really good!

We were lucky enough to catch up with Arabeschi’s Francesca Sarti, between one of the collective’s many projects.

How did you learn to cook?
Organising Christmas dinner for 40-50 friends at home for years! Crazy!

How important is your being Italian to your work?
The Italian and Mediterranean conviviality is a key factor in our work.
From this tradition we understood how food can help to create a welcoming, inclusive atmosphere and how to create human experiences that show you something about relationships.

Interactivity is key in your work. Interactivity is key to food! How are you working to re-engage people with the things they eat?
Food is taken for granted…you go to the supermarket and everything is available everyday. We need to recover the experience of food, touching it with our hands to become aware of its importance. We try to do this with a certain playfulness, reviving rituals from the past and from childhood as we did in projects like “Gnocchi Bar,” “Pastificio,” and “BQ _Interactive Dinner.” You can talk about urgent problems, but with a touch of happiness!

Can good design help combat the world’s food problems? Obesity, malnourishment, contaminated water…
Yes it does! The designer’s point of view on these urgent topics can help to find unexpected and powerful solutions. Follow Designobserver.com and you will agree!

What do think of Jennifer Rubell’s expansive, explosive food works?
I love the brunch she did at The Rubell Family Collection last year for the occasion of the Art Basel Miami opening!

You’ve worked quite a bit in London and Tokyo. How do their food scenes compare to Italy’s?
In London and Tokyo you have such a great variety of cafes and restaurants. Moreover the cafes are much better than the Italian ones, where the lack of quality and care is even evident when you order a simple tea! Also, people have recently become more aware of food, of the role food has in society, of the importance of food quality, and of recovering the conviviality of the past and are very open to new experiences as well.

In Italy we have a strong tradition that is a great heritage but then the everyday offers are so poor…Think about having a lunch in via Calzaiuoli in Florence, corso Vittorio in Rome or Corso Buenos Aires in Milan…just to give a few examples. It’s a nightmare! Sometimes even heritage can become a constraint…

Is your approach to design affected by the fact that you’re a collective of women?
A “girly” touch has always been quite evident in our work especially at beginning when we liked to play with household themes and topics…with a touch of irony of course!

Are you concerned about the influx of more and more processed food, commercial farms and genetic engineering?
Yes, I am…the actual global food system is failing; we all should become aware of this fact and strive to explore new routes.

Food a century from now?
…I can only think about the aim everybody should have in mind: recovering FOOD QUALITY.

Favourite ingredient? Favourite dish?
Bread with water and sugar! So simple, so sober, so humble, so tasty…

Thanks a million Francesca! We’ll see you at Salone!

Interview and introduction Tag Christof – Images courtesy Arabeschi di Latte and Festival Arte Contemporanea – Very special thanks to Francesca Sarti

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19/03/2011

Essen: Olimpia Zagnoli Interview

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Essen: Olimpia Zagnoli Interview

Our regular readers know the downlow about our patrnership with Essen, a new authority on food and its extraordinarily rich universe. Today marks the inauguration of a new fixture of our Cibvs section: Essen’s gorgeously curated weekly food column! Join us every Saturday from here on out as we travel with Essen into the depths of the organic movement, into the minds of food world maker-shakers and to the vanguard of food design, food art and food fashion. -The Editor

Olimpia Zagnoli loves New York and New York loves Olimpia’s 60’s‐inspired illustrations. This mutual love turned into a new marriage of sorts, crowned by the the birth of a repertoire of illustrated “children.” One of these offspring is the iPhone application, The Scoop, brought beautifully to life by the red-spectacled Italian illustrator for Apple’s online store. The Scoop is a guide to New York run by T Magazine‘s journalists and experts from Food NYTimes. There are no exhaustive lists of clubs nor boring reviews, just a well-curated, highly personal selection along with stories about the clubs and shops of the city.

The Scoop is also an excellent excuse for us to have had a chat with Olimpia, to talk about her love for ice cream and Coca-Cola, and to receive a special gift: an illustrated recipe.

Hi Olimpia! Let’s talk about the NYT application you illustrated.
Well, sure. It’s an iPhone application that allows you to discover interesting places in the city, such as museums, clubs, shopping places etc. with a special focus on telling the residents about their city.

What was your brief?
One of the art directors from the Times asked me to create a cover and a set of icons for the application. The cover had to be an interpretation of Manhattan’s skyline, while the icons were inspired by the theme of the section. Sometimes a new section would come up (for example, a Fashion Week section) and the brief was simply to update it. I had never worked on an app before, so it was fun and interesting.

What did you eat when you lived in New York? What was your favourite type of street food?
The nice thing about New York is that it has everything. I am sort of a glutton, and a very curious person, so for me living in New York felt like being inside a carnival of flavours. I love every type of ethnic food (Mexican and Indian are a couple of my favourites), but I also like healthy fare such as yummy (and pricey!) avocado sandwiches, seaweed and various other concoctions.

Were you in NYC when the app was released? Have you tested it? Do you think it’s full of useful information, or is something missing?
Yes, I’ve been in New York a couple of times since the app was released. I tested it several times and I must say it works. The places it suggests are all very good and varied. There are some top restaurants suggested by Sam Sifton, but also neighbourhood cafes or bars with fancy cocktails.

When I met you, you had just created a fan‐compilation of the best positions for train sleeping. How did your life change since that moment? If you had to make a new list, how would you do it?
My life is not so different after all, so I still take buses and trains to chase my boyfriends and I fall asleep as soon as I touch a more or less stable support. I will soon have a home of my own, so maybe a few of these things will change. From a business point of view I feel quite happy.
You know, a few days ago an art director contacted me and asked me to make another list in the style of “15 ways to sleep on a train.” I can’t tell you what is it exactly, though, because it is as yet unpublished. I like the idea of serial works, so the list is a good solution. The problem with many contemporary illustrators seems to be that they vaunt the subject in order to define their own style: there is “he who draws this” and “he who draws that.”

You are mostly an editorial illustrator, so you have to follow the parameters of texts. Despite this, you are very present in your work – you show yourself – you fill out charts and add your personal taste. Do you believe you’ve found some balance?
I don’t know, I hope I have! I like the interaction with publishers and the texts of others, because it always becomes a mini competition. It is about going around the subject and being able to bring out my own interpretation, even if the topic is unknown to me or not particularly fascinating. It is a very challenging and intriguing process. A blank sheet actually looks more frightening to me because there are no directives and no deadlines.

Will you tell me about your most horrible gastronomic perversion?
My favourite sandwich has bread & ham & lot of mayonnaise & chips. It’s not that horrible though! I like soaking breadsticks in Coca-Cola, drinking warm Coca-Cola and mixing ice cream with Coca-Cola. My great grandmother also made a drink with barley coffee, lambrusco, a lot of sugar and pieces of stale bread. It was delicious! My father taught me the trick of adding banana to coffee. I can go on if you like…

What food packaging would you like to redo?
I would love to make some packages for Kellogg’s cereals. And if it were possible I would love for the original Kinder child to come back.

Is there any food you are particularly fond of?
Is a cappelletto tattoo enough?

Ok, we’ve finished, but now a ritual demand: give us a recipe (and just because you’re you, we’ll accept a drawing.)

Thanks, Olimpia!

Interview by Fabrizio Festa – Recipe Olimpia Zagnoli for Essen – Other Images from The Scoop and “The Good Guide to Living Better,” all by Olimpia Zagnoli – Special thanks to Charlotte Garlaschelli and Cristina Zaga at Essen

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15/03/2011

In Conversation With Conflict Kitchen

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In Conversation With Conflict Kitchen

Pittsburgh, Pennsylvania, the American city best known for its now mostly defunct steel industry, became home last year to a tiny food stand with a noble agenda: Conflict Kitchen serves food exclusively from nations with which the United States is at conflict. And while Pittsburgh is not generally a centre of groundbreaking intercultural debate, the provocative and ingenious locale has caused quite a stir, and is an eminently appropriate institution for understanding. It is, both in concept and execution, an admirable initiative the style of which the the star-spangled red, white and blue (as well as the rest of the western world) could use quite a bit more of.

Began as an experiment by artists Dawn Weleski, Jon Rubin and John Peña (all associated with Carnegie Mellon), Conflict Kitchen hopes that genuine, personal engagement and ground-level encouragement of good old-fashioned conversation will spark debate and promote awareness. The widely misunderstood (and underrepresented) cultures the project highlights are brought to the attention of diners who might otherwise remain oblivious to the humanity and nuance behind the amorphous enemy their own country might be bombing. With powerful graphic design, involvement of individuals from the represented cultures, an ethical imperative and an open mind, the kitchen has succeeded admirably at bringing to life a sort of modern day, kerbside salon.

It is the incisive power of food, however, that is the real conduit of the project’s power. Building bridges to our fellow man, it seems, is best achieved through food: it would be no accident to assume that Italy’s titanic 20th century blunders were quickly swept under the rug thanks in part to its divine cuisine. And it remains an oft-overlooked fact that in an age of fast-food exotic fare, there continue to be gigantic holes in westerners’ culinary maps that leave the cultures behind them somehow diminished.


Serving Afghan fare in its current iteration, Bolani Pazi, it has previously served Iranian and has at least two other menus on the horizon. The project garnered an impressive following on Kickstarter, and will hopefully inspire other platforms for understanding through food.

In a short conversation with The Blogazine, Conflict Kitchen’s Jon Rubin explained the project’s vision and let us in on plans for future iterations:

Conflict Kitchen is a bridge to cultural understanding through food and good, clear design. Is your goal primarily to build awareness of the individual cultures or, more generally, to build an appreciation for our shared humanity?
I think our goal is both. On one level we are responding to the lack of representation within our city for the cultures within these countries (there are no Iranian, Afghan, Cuban, Venezuelan restaurants or cultural centres in our city). On another level we are trying to connect our customers very experientially with the ideas and thoughts of people living in these countries, and to get them to open up to a conversation on the socio-political dynamics at play. Certainly its very difficult to bomb a country or more specifically a populous whose culture and humanity you understand and respect. Americans love good guys and bad guys, black and white, and the truth of course is always fluctuating in the grey middle.

We are interested in presenting a more nuanced conversation on life within the countries we see represented through the narrow media and policy lens of conflict and discord. The quotes on our current food wrapper come from many different Afghans, and frankly they are sometimes in disagreement with each other. Opening our customers to questions as opposed to new oversimplified answers is for us a powerful form of political engagement.

Have you had any sort of resistance to the project?
Very little really. Some small online grumbling. But that is to be expected.

Any plans to branch out with other locations, either inside or outside the US?
We have discussed the possibility of branching out. Its really very hard as Dawn and I are involved on a very intimate level with the project. It’s also a strange business/art/politics hybrid that needs quite a bit of care and support to thrive in the public sphere. We are having some conversations nationally and international, though nothing solid yet.

I can understand if you’re not willing to leak a spoiler, but what’s in the works for future incarnations? Maybe North Korea?
Oh, it’s not much of a surprise. We will be focusing on North Korea and Venezuela in the near future.

Conflict Kitchen is located in Pittsburgh’s East Liberty neighbourhood.

Tag Christof – Images courtesy conflictkitchen.org – Very special thanks to Jon Rubin

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14/03/2011

Pitti Taste 6 / Della Negra

Pitti Taste 6 / Della Negra

A wild generalisation: the WOW effect of enjoying an ice cream probably wore off around the age of 5. 10 if you were lucky. Picking flavours from the usual suspects of chocolate, vanilla and fruit of all colours just wasn’t exciting for very long…

The sixth edition of Florence’s Pitti Taste, was a feast for senses, as always. Among thousands of delectable confections, exotic ingredients and innovation in food… we found a cure to our ice-cream boredom. So a hearty hat tip to Italian brand Della Negra, who are shaking things up by bringing sexy – and a whole lot of fun – back to ice cream and sorbets.

For nearly three decades, the company has made its name in the confectionery market through sheer excellence in its artisan ice creams and sorbets. The high quality and freshness of its products has always been the company’s signature, but a few years ago Della Negra branched out and begun delivering unexpected influences to the taste experience of its products.

How about a welcome aperitivo with soothing, refreshing rosemary and lavender sorbet for your guests at this summer’s barbecue gatherings? Or a scoop of wasabi sorbet to leave that extra strong impression at your dinner party? Avant-garde hotness is found in Della Negra’s other new tastefully different flavours, too: lemon/ginger, blood orange, extra virgin olive oil, pumpkin, black sesame and absinthe (!!!) just to name a few. And let’s just say our hopes are high that this taste adventure is more than a fleeting trend…

Products of Della Negra are available nationwide in Italy as well as at the Kensington Whole Foods Market in London.

Saba Giliana Tedla –
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04/03/2011

Ciao, Essen!

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Ciao, Essen!

Today marks the beginning of The Blogazine’s most appetising collaboration yet: we’re now partners with Essen! And this fortuitous partnership comes bearing fruit. They bring true food savoir-faire, style and a candid sensibility. In other words, they’re a perfect match for The Blogazine.

Billed “A Taste Magazine” Essen is the is the first independent food publication from Italy which meshes the spheres of lifestyle and food culture into a unified vision. It is a daily guide to contemporary taste, with its finger strongly on the pulse of food culture’s zeitgeist. Through a lens of rigorous research and scouting, Essen is sure to bring an exciting new angle to The Blogazine.

We couldn’t be more pleased. Or hungry. Bring on the Essen!

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16/02/2011

Happy Pills

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Happy Pills

Popping pills can be a brilliant escape from the frustrations of the day to day. Until you’ve woken up on a park bench with no recollection of the previous day and an unfortunate new tattoo. And when your life becomes a bad reenactment of Valley of the Dolls, you know you’ve gone much too far.

Enter a most elegant solution, Happy Pills: side-effect-free and positively gorgeous candies to cure what ails you. Made with top-shelf ingredients and merchandised in the cleverest way perhaps possible, the Happy flasks look a lot cooler than a rumpled bag of Haribo. And they’re are also wry commentary on our turbulent relationship with mind and body-altering substances. In any case, humour and high design are far more attractive than headaches and hypochondria…


“Porque no contienen ni pizca de mala leche, amargura, palabras necias, ni oídos sordos…”

The Happy Pills lineup consists primarily of a cornucopia of exotic jellies (gummies), but also runs the gamut of chocolates and chewing gums. Each fix comes packed in gem like little flasks and pill jars, emergency kits, and even a cheeky take on the quotidian pill dispenser, which ensures a healthy daily dose.

The family owned company, with its epicentre on Calle dels Arcs in the Barcelona, is a smash sensation in Spain and is constantly evolving. They’ll eventually even offer personalisation – happy prescriptions, if you will. Their flagship apothecary in Barcelona, furthermore, is a gorgeous take on the sometimes depressing pharmacy, with a gratuitous selection of treats.

And since Happy Pills is looking to spread its goodwill around the world (and since grey Milanese days definitely require heavy-duty pick-me-ups), we hope we’ll see them on our side of the Mediterranean soon. Until then, overdose!

Tag Christof – Special thanks to Imma Dueñas and Txus Sánchez

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26/01/2011

Neil Poulton’s Bag-Ette

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Neil Poulton’s Bag-Ette

Who in this world doesn’t feel at least a little français when bicycling home from le marché armed with a baguette? Sometimes we walk around Milan with one or two stylishly tucked under our arms and imagine we’re inside a Cartier-Bresson behind well-groomed French mustachios. Still, in the course of this dandy gallivant, one always runs the risk of either squashing the baguette beyond edibility (especially when also armed with a few bottles of Côtes du Rhône), dropping it into a muddy puddle or contaminating it with pungent underarm perfume on a particularly warm day.

Fortunately for us and our long buttery bread, very French product designer Neil Poulton (known otherwise for his seductive computer accessories for companies like LaCie), was blessed with senses of humour and practicality in equal measures and has at long last come to the rescue with his innovative Bag-Ette.

A delightfully straightforward marriage of a tough paper sack to a simple carabiner, Poulton’s design is dashing and desirable and is the fruit of Foodesign Guzzini, which invited French and France-based designers to develop new products in dialogue with chefs and lifestyle experts. We’ll see Bag-Ette here in Milan at the Triennale during Salone in April. Quel anticipation! Once we get ours, there’ll be no limit to the Côtes we can carry!

Tag Christof – images courtesy Neil Poulton

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07/01/2011

Yvette’s Dutch Rarebit!

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Yvette’s Dutch Rarebit!

Our indelible Yvette van Boven took a cue from those crazy Welsh and Dutchified the ever-so-tasty rarebit, a sharp, savory snack that even includes a good pilsner…

Give it a whirl! It kicks the living life out of even the best grilled cheese!

Yvette Van Boven

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24/12/2010

Yvette’s Orange Snowman Shake

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Yvette’s Orange Snowman Shake

Our indelible Yvette Van Boven whipped up this gingery-citrus-vanilla delight just in time for some holiday cheer. It’s the perfect compliment (or cap) to a hot Christmas dinner. Enjoy!

Yvette van Boven

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