For quite a while now, there has been a growing desire for our clothes to be not only beautiful and carefully crafted, but also to respect ethical, ecological and human values in production. And, while many brands have embarked on the journey of making ethical clothes, only a few were, strangely, able to give their impeccable work on materials and production processes, an equally compelling form. French fashion brand Veja is one of those rare breeds who have managed to fuse together thoughtful production processes with impeccable design. Their meticulous work with local produces is carefully documented on their website and forms the central aspect of their advertising – which, interestingly, Veja refuses to otherwise use. Used to heavy branding strategies and even heavier product prices, looking at Veja’s products we can only ask, how do they actually do it?
