With one foot in Sweden and the other in the US, Carin Rodebjer continues to be one of Sweden’s most celebrated designers; a supposition reinforced by her Spring 2015 collection, Raw Power, shown last week in New York. The collection was made of pink, yellow, dark blue, orange, black and the essential colour of spring – white. Add patterns, interesting details and a nice craft and you get a sense of Rodebjer Spring 2015. The collection is diversified to such a level that, as some critics noted, it nearly misses a clear message. We are, however, more positive, loving many pieces of her collection, among which the silky, pink, pajama-look which opened the Rodebjer show.
While it can be said that that Carin Rodebjer has not shown the conceptually clearest collection, the overall impression is of a show perfectly in tune with her design mission – to create effortless elegance for all occasions. The award winning brand has stayed true to these values since its very inception and the story behind its success lays in knowing intimately the type of woman they are designing for. This is the fourth season Rodebjer is showing in New York, confirming the brand’s value and success even outside of Scandinavia. Seeing how far she has come, one must wonder whether Carin Rodebjer, who founded the brand in 2001 after dropping out of her studies at Fashion Institute of Technology, would have ever imagined it would turn out like this. And we are really glad it did.
