Convitto – Combining Fashion, Food, Art and Design
In Massa, Tuscany, midway between the Tyrrhenian sea and the amazing Apuane Alps Park, the fashion director Andrea Tenerani – going back to his place of birth – founded a unique and unusual restaurant/shop named Convitto (from latin convictus, literally a place where people stay together). Inspired by the successful experiences of American Rag and Fred Segal, seen during his travels in Los Angeles, and thanks to the know-how of his niece, the talented sommelier Sabrina Mettadelli, Tenerani created an alternative venue where high quality food and fashion go arm in arm.
The restaurant, made from a restored 19th century building, mixes ancient and contemporary style with a very personal eye for details. The shots on the wall recall Tenerani’s first love – of course for fashion –, a gallery of images and emotions, which enriches a space full of personality, thought for sharing and meeting. Original vaulted ceiling and selected design furniture, chosen with a refined taste for retro and vintage from 30s and 50s, turn the location in an exclusive club where people can go shopping while tasting typical regional cuisine cooked by Maurizio Mosti, such as the delicious pastries and, above all, the inimitable pickled anchovies.
Can you figure out the pleasure of sitting close to your friends in a charming and intimate restaurant, which offers an original selection of garments wholly planned by Andrea Tenerani? Yes, because as he said: “I just sell what I wear and everything reflects my personal taste”, so in the resto-shop you can find Chambray shirts, Church Shangai, Aspesi jackets, Roy Roger’s jeans and even original aprons in denim made by the first Italian manufacturing company of blue jeans exclusively for Convitto. Fashion, food, art and design all together. From the lamps to the chairs to the diverse pieces of clothing, everything is on sale here, which means that everything is ever changeable and unpredictably different.
Watchwords: plainness, refinement, extreme quality!
