Met at Pitti 82: Pirelli
As we have been reporting live and after, The Blogazine met a lot of people, saw a lot of brands and discovered many new collections during Pitti Uomo n°82. During the upcoming weeks we are giving you the best of our Pitti summer 2012 and first up is Pirelli, the Italian company returning to the roots with their S/S 13 collection.
Pirelli PZero knows how to put you in the mood for a moment of motor sports. With a racing paddock inspired stand in the middle of the Cortile della Ghiaia inside Fortezza da Basso and girls with bright yellow umbrellas welcoming you, they pull the visitor into the hospitality of motor sports. The garage-like, stripped down interior was simultaneously both a great contrast and in line with the new collection, fully inspired by motor sports and the aesthetics of the world of adrenaline. The references were seen in more or less every piece, from the bestselling sneaker Rex, which holds the iconic Pirelli tire print in the rubber sole, to the sleeve patched biker jackets, as well as in the wide-ranging colours of the racing polos.
For Spring/Summer 2013 the brand had also experimented with garment dying, a technique normally reserved for cotton or nylon. Pirelli PZero had taken the dying one step further and applied it to the rubber bomber jackets, a technical garment, holding the Pirelli signature logo. Besides the classic racing standards, big logotypes, patches and rubber feel in both jackets and shoes, the collection also presented a new graphic t-shirts where the 1950’s Pirelli pin-up girls had been re-interpreted by artist Adam Haynes.
The Spring/Summer 2013 by Pirelli PZero is limited to a few key items which work perfectly for the road the brand is taking, with the clear references to the world where they seem to be completely at home.
