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TANK/All New
When we saw the amazing work from 2DM`s Bruna Kazinoti and Pandora Lennard - Tribe – we couldn`t help dedicating an article to the editorial last week. As an extension of the editorial, we must cite that the Tank team has changed a lot recently. New Art Director Micheal Donkin (coming from British Vogue) brings a breath of fresh air to the magazine. With a host of new talents, pleasant editorials like Croatia based talent Bruna and newly assigned Tank`s Fashion Director Pandora`s `Tribe`may be a more common future.
Since the magazine was first published in 1998, TANK has devoted itself to original and creative interpretations. For this deed, not only collaborating with considerable writers, artists, photographers, stylists and illustrators who all standout, but also with contributors who are independent thinkers which enrich TANK`s identity. The more TANK team discovers new approaches and such new names, the more they will capture the emerging talents.
Before the new art direction, TANK was a largely fashion oriented magazine that was a representation of a typically 90`s style and approach. It seems like Micheal Donkin felt the necessity to close the time gap, making it sophisticated though more reachable, which has turned out to be useful, new way magazine. Keeping the origins, new style in fashion magazine that has a considerable story behind.
Not only uniting the forces with new photographers has created timelessness, but also by the alternative art direction – just to mention the attention paid to fonts and the quality of the paper which is semi-matte – the magazine in general is helping the readers experience an evocative change.
We are curious about what is coming next in TANK who has given the signals that they are going to continue seeking out the most interesting names and subjects, always ELITISM FOR ALL.
Isil Gun
