We are really passionated about celebrating new, talented designers and we believe it to be especially interesting with young talents that help put their countries – that traditionally wouldn’t be considered fashion-forward – on the fashion map. The designer behind the upcoming brand Kyrja is Iceland-native Sif Baldursdóttir. She graduated from Istituto Marangoni in Milan in 2010 and founded her own label two years later. Her debut collection was launched for A/W 2013, which led to Kyrja’s first award, with the prestigious “Looking forward to in 2014…” prize at the Reykjavík Grapevine Design Awards.
The brand has captured the raw and clean design aesthetic that often is referred to as Scandi-chic and combined that style expression with natural and exclusive fabrics such as silk, mohair and bamboo. The result is high quality design that feels urban and contemporary, minimalistic without being boring. The focus is placed on details such as great cuts, interesting see-through details and, last but not least, Baldursdóttir’s amazing sense for materials. The whole feeling of the brand is based on an effortless, yet chic look that can be spotted on the streets of any big city in Scandinavia. It’s the typical look for a genuine cool girl that succeeds with looking cool without even trying. Baldursdóttir has found her own expression among many Scandinavian design references with a style that will put both her and Iceland on the fashion map.
