Even though Krasimira Stoyneva is a recently established label, the designer behind it is already prominent and features a signature style. Before founding her own brand in 2014, Stoyneva graduated with a First Class Honours degree from the University of East London and attracted further global attention by wining the High Commend Award by Diversity Now 2014 and the Vogue & Muse Young Vision Award 2014. Her debut collection Future Queens became an international success and it helped to set the tone for her design aesthetic.
One of her many strengths as a designes is the fact that she pushes boundaries and discovers new, bold ways to create pieces. She reinvents new materials in an innovative and curious way, resulting in pieces that are both fresh and cool. The use of synthetic hair has, for example, become one of her trademarks, combined with bold prints and contemporary cuts. The movement plays a central role in her design and the point she tries to send accross is how such garments look when worn by women on the move. Her pieces aren’t for the shy, instead they are made for women who like to stand out among the crowd, women who aren’t afraid to stand up for themselves. The feeling they create is contemporary and liberating.
For the Spring/Summer 2016 season she held on to the original design philosophy, embracing it in a slightly more delicate and feminine way. Silk and its natural movement combined with the texture of hair and delicate embroidering embodies that theme and results in a collection that continues to feel confident, contemporary and most of all, uniquely ’Stoyneva’.
Hanna Cronsjö
