For over a decade, Carin Wester, the founder and designer of the eponymous brand, has pushed both her design limits as well as the norm of what has been considered ‘Swedish fashion’, becoming a symbol of progress and development for the whole local industry. At the beginning of the new millennium, a new generation of great designers were born in the until-then-uninspiring Swedish fashion industry. Among these was Carin Wester, who, after several years working as a designer for other brands, decided to create her own label which has grown over time to become on of the most recognized Swedish brands as well as one of the country’s most recognized international brands. Wester’s booming success has made her an exponent of the rapid development taking over the Swedish fashion industry in the last decade, with her designs capturing the clean yet experimental aesthetic that has come to represent the Swedish fashion today.
To celebrate her brand and long career in the industry, a couple of Carin Wester’s most iconic pieces from previous collections were once again produced as a ‘best of’ “10-years” collection. The collection gathers Wester favorites such as the fox tail pattern, printed on dresses and blouses, together with the perfect bomber jacket “Reva”. Significant for all her pieces are playful details, most visible in her choice of patterns, which welcome a deliberate comic influence and reaffirm Wester’s idea that should be fun. While Swedish fashion is often praised for its minimalism, Carin Wester shows a less serious side with unexpected details, unique cuts or fun prints that re-present the local fashion as clean and simple, but never boring.
