The most delightfully painful past-time – window shopping – has taken on a new tone with Martino Gamper’s recently unveiled window displays for Prada. The adored fashion powerhouse led by Miuccia Prada, known for her active engagement with contemporary art and design, offers playful shopping-not-shopping experience with windows clad in various types of woods which explore the notion of perspective. The project can be traced back to Gamper’s beginnings and an initial project which explored the idea of corners as a geometric space where the three dimensions meet: “It’s a very underused space in the domestic environment. It’s a place where the dust collects. Or maybe it’s a space for a plant. It’s a meeting for the X, Y and Z in terms of the three dimensional and a very defined 90° space. I wanted to work with perspective and create a way that when you look into a shop window you create a new space,” says Gamper. Well, those who have always avoided stopping in front of Prada’s shops fearing its inaccessible prices, now have a good excuse to linger in front of window of wonders.
