ALTEWAISAOME has, during its five years of existence, become one of Sweden’s most celebrated fashion brands, counting among its many successes the “Designer Of The Year” award for 2014. Natalia Altewai and Randa Saome, the two designers behind the brand, founded ALTEWAISAOME after spending several years in Italy where they studied and worked. In just five years their brand has grown from an up-coming independent endeavour to one of Scandinavia’s most appreciated and internationally recognised brands. Their real breakthrough came in 2011 when, for the first time, they showcased their AW11 collection during Mercedes Benz Fashion Week in Stockholm.
With clean lines and monochrome colours, they combine unique details and mixed fabrics that bring about a style that feels relevant and modern. Their design approach expanded with their Summer 2015 collection by celebrating working women, therefore, adding more office-adapted pieces including suits, dresses and slimmed jackets, all with a typical ALTEWAISAOME aesthetic with sporty influences and unique details. Natalia Altewai and Randa Saome have taken the fashion world by storm, and proven they are here to stay. They create prices that have been missing in both Scandinavia and internationally, having in a very short period of time established their brand on the global fashion scene and won fans all over the world with their sporty, clean and sophisticated style.
