Amongst magazines’ pages, on the catwalk or simply as a mean of transportation during the fashion weeks: skateboard is definitely on-trend. We have recently witnessed the coming back of 90s fashion, not only wedges or cropped T-shirts, but also a more general grunge attitude. Comfy pants, large tees, Vans and snapback: the typical skater look is here.
From sport to fashion, the deck itself has become a fashion accessory some seasons ago, when famous brand such as Céline and Stella McCartney both exploited its appeal for their commercials. From that moment on, many photographers and stylists started shooting it as an accessory along with bags and jewelry.
The skateboard culture has never disappeared for real, since its very beginning – back in the 70s – kids from all over the world have been fascinated by the piece of wood with four wheels. The fact that the fashion world took something from a subculture and made its own, it is surely not a new phenomenon, but this time the all matter created a certain tension between the two – opposite – fields. Like when Marc Jacobs launched his own skates and on the web comments were negative, accusing him of having created an object for being hanged on walls rather than used on the street; or when last February Jeremy Scott was been charged with plagiarism of cult Santa Cruz graphic.
It seems like, even though this kind of trend has probably increased skate brands’ sales, real skaters keep sticking their nose up when they see models wearing heels on a deck.
