New York, London, Milan, Paris – even though the smaller fashion cities are already feeding us the trends, talents and news of Spring/Summer 2014, the (fashion) world is anticipating the grand 4. New York with its many ‘low-key’ contemporary brands, London continuing to be the new must-go-to melting pot and Milan and Paris representing the classic, lavish European fashion. In a couple of days, the crowd will be setting foot in New York City and the fashion frenzy can begin.
New York.
From Maki Oh to Y-3 to Diane von Furstenberg, Donna Karan, Ralph Lauren and Calvin Klein – New York is the mix of American classics, international guests and upcoming designers. From the city where everything is possible, the expectations lie on contemporary freshness, well-designed, wearable fashion and maybe something bold.
London.
The London scene is no longer questionable. Over the past seasons the city has claimed its position on the fashion map and anyone who may have doubted the Brits, has been eating up the dubious words. The schedule, listing Mary Katrantzou, Peter Pilotto, Christopher Kane, J.W. Anderson, House of Holland, Nasir Mazha, Erdem et cetera, will for sure entertain the international press. And if nothing else, we can always be sure to look forward to the Londoners’ grand show by Burberry Prorsum.
Milan.
We have to love our hometown. Craftsmanship, heritage, world famous designers and a big dose of vanity and gaud. Fendi, Gucci, Prada, Versace, Armani, Missoni, Marni, Trussardi, Ferragamo and the list continues. Milan is the city of classic luxury, Italian pride and great espressos. Aside of high heels and inconvenient clothes in all their glory, Milan is also the city where at least a part of the crowd will arrive with their favourite means of transportation – the bike.
Paris.
We all know it. Paris is the highlight of the month, la crème de la crème of fashion weeks. By the time we reach Paris, it doesn’t really matter that we’re tired from three weeks of traveling, working, walking, talking, partying. The parties in Paris are the best, the Louvre is the Louvre and Karl Lagerfeld still works at Chanel. It’s Paris as we know it, and we’ll know it will be good.
As much as the February shows excite, nothing compares to the optimism of September. Maybe it’s the fact that everyone’s just back from their holidays, tanned and rested, ready to put their teeth into new projects, or maybe it’s the optimism of the Spring collection colours being carried down the runway. For whatever the reason, September is no longer around the corner – it’s here.
