Fashion turning digital – as far as we’re talking sales, marketing, communication and branding – has become somewhat of the new black. Online fashion platforms are popping up like dandelions, printed magazines design their online copies and no matter where in the world you are, you can have the dress of your dreams shipped to you. The number of branded e-stores is increasing in the same time as multi-branded e-commerce sites create their own ‘brand name’, becoming as famous as the brands they stock. One of the latest upcoming online stores is Italian Sevenbell. A month prior to the official launch, The Blogazine had a sneak-peek into the group that is aiming to give their visitors the shopping experience.
The Sevenbell Group holds over 60 years of knowledge in the fashion industry and manufacturing, and with the new platform they’re taking “the next step”. The goal is to create something more than just a store – a place you want to go to for inspiration and news, exclusive interviews, fashion stories and of course, shopping. Not restricting the target to male or female, the store will be selling to everyone.
Being given a peek, the site looks well-designed and fresh, and while eagerly waiting for the store to launch so we can explore the full features, browse through the pages of the Sevenbell Journal and fill our shopping baskets to the brim, we’re signing up for our 10% discount.
Lisa Olsson Hjerpe
