Summer is the time when surf enthusiasts take every chance to catch the waves, the city kids catch the air-conditioning and the rest of us catches anything that brings us to the beach. Summer is the time we associate with blue skies, bright sunshine, colourful surroundings, lazy days at the beach or hot days in the city. The fashion associations go to fabrics with prints, an overload of colours, loose fits and comfortable, yet chic, attires. The Blogazine did a dig into the Italian brand Roy Roger’s summer 2013’s beachwear and found denim replicates and hibiscus flowers, working at the beach as well as for a day back in town.
Roy Roger’s is a brand we normally look to for denim, so when we discovered that the denim had sneaked into the beach collection, we had to take a closer look. Denim goes all year around but for summer there is special love. For SS13, Roy Roger’s has taken some of their typical jeans washes and reproduced them on their beachwear shorts, giving them an authentic feel with the right washings and worn out effects. The beach “denim” has also been given a touch of colour when mixed with the brand’s famous flower prints, making the shorts differ from a regular pair of cut-off denim in more aspects than the fitted materials.
Surf Heritage is a collection we already had a sneak-peak at last summer, mixing functional materials and colorful prints with the comfort needed for an active day at the beach. Fabrics like Italian cotton-linen mix, colombian gabardine and Japanese chambray have been decorated with floral prints and the back pockets have been repositioned for a more comfortable fit for the ones who need to spend time on the surf board.
The fact that the beach line – featuring also pants, shorts and several models of shirts – seems to be designed with more than the beach in mind makes the whole concept a lot more interesting. When matching the denim feel or hawaiian prints with something more dressy, the shorts work perfectly as a part of any regular wardrobe selections.
Roy Roger’s will be available worldwide at Sevenbell.com within short.
Lisa Olsson Hjerpe – Illustrations by Jaume Vilardell
