Chloé’s Kaleidoscopic Attitudes
To celebrate its 60th birthday, La Maison Chloé presents an exhibition retracing the history of its passions. Chloé Attitudes is a path through memories, insights and inspirations of a brand able to give birth to iconic and influential styles. The show, which is now on view at the amazing space of Palais de Tokyo, features archive objects, never-published shots and drawings by renowned artists, along with sketches of selected pieces by Chloé’s creative roster, the nine top designers who glamorized the brand years by years: from the founder Gaby Aghion, through Gérard Pipart, Maxime de La Falaise, Karl Lagerfeld, Martine Sitbon, Stella McCartney, Phoebe Philo, Hannah MacGibbon, to the present Clare Waight Keller.
To accompany the tracking of attitudes displayed by the fashion house, 2DM’s talent Carolina Melis – an Italian illustrator and art director, based in London and with an international professional background that led her to invent moving pictures for major clients such as Prada, Vogue Japan, Sony, Barclays (just to mention a few) – was commissioned to design and direct an original animation spotlighting the unique colours and textiles, which have always characterize lady Chloé. To do this, once again, Carolina turned to a charming and hypnotic tool: the Kaleidoscope that gives theme and title to the film. Images that remind magnetic mandala, rotating geometric figures and coloured patterns pinpointing beautiful symmetric compositions – virtually – made of embroideries, crêpe de chine, cotton popeline, chiffon floating to the tune of Colleen’s sound track creating multiple reflections.
As a gift for all vintage lovers, the Maison will re-edit some emblematic items, which will be available in Chloé boutiques from February 2013. Among the artists who interpreted the key moments of Chloé’s flair we are proud to count Sandra Suy with her romantic and alluring illustrations such as the Top Ananas by Stella McCartney, the Violin by Karl Lagerfeld, or the virginal A-line blouse by Phoebe Philo.
Chloé Attitudes will run until 18th November 2012 at Palais de Tokyo, 13 av du Président Wilson, 16th. M° Iéna. If you turn up there, don’t miss it!
