Kaleidoscopic cosmetics – Carolina Melis
2012 Beauty Club Awards, the annual competition for cosmetics brands launched by Debenhams to involve cosmetics addicts to vote for their favourite beauty products, has its winners. To celebrate the closure of the 2012 edition, the British retailer commissioned 2DM’t talent Carolina Melis to design and direct an animated film, which shows the most-loved products chosen among six different categories – make-up, skincare, fragrance, new kids on the block, body and tan – and selected by a panel of experts.
Floating among colourful dots, lines, and geometric figures, Carolina Melis displays the winning cosmetics on the screen creating wonderful kaleidoscope effects and charming images. From the lipstick by MAC and the women’s fragrance by Marc Jacobs and Jimmy Choo, to the best night cream by Clarins (just to mention a few) the video presents in a magical and imaginative way an array of must-have beauty products women can do without.
