14/06/2011

Manuel Ritz / A Matter Of Balance

.

Manuel Ritz / A Matter Of Balance

Manuel Ritz dares you to experiment this season. The reinvigorated 1980s icon’s latest collection echoes cues in its storied DNA, and once again is a “complete world,” a reference of style unto itself. The label’s vision for the season is parsed out in four distinct moods: the main collection, the Black, the White of Color, and finally, Evening. Each is an element of the brand’s sweeping personality, and a common thread of extroversion and effortless suave runs through the entire line.

2DM’s Vicky Trombetta shot and art directed the season’s ambient, fresh campaign and lookbook, and Trombetta together with video maker Matteo Cherubino made this evocative video of the collection, A Matter Of Balance. Edited by Daniele Testi with music by Alessandro Bartoli and drawing on the brand’s heritage and this collection’s cues, the video and campaign bring the collection to life. The romance and emotionally-charged words of the sentient, erudite man embodied in Manuel Ritz’ spirit are born out in the textures and shapes of the collection. The models are Jheremy Dufour and Rhyan Thomas

Matter of Ballance – Manuel Ritz – Matteo Cherubino from 2DM / Blogazine on Vimeo.

Beginning with the heart of the collection, there is a strong tendency towards classic, wearable fabrics, and clean, classic lines. The White of Colour is perhaps the most fashion forward of the family, with the lightest fabrics and a strong element of deconstruction. This element of the collection is freedom, forward. Black, on the other hand, is tailored, mysterious and rendered in sumptuous fabrics. Evening tops the line and takes the collection into rarified air. It is dashing elegance. Romance. Class.

By reaching into its history for strength and breathing fresh new air, Manuel Ritz this season is a fruitful combination of its storied past and its thoroughly modern outlook. It’s simply A Matter of Balance.

From the Bureau