Jean Prouvé / G Star Raw + Vitra
Modernism is here to stay. Dieter Rams’ design has never been more esteemed or influential, and planners and strategists are looking towards the utopian spirit of modernism to model our connected, collaborative future. And the continued influence of quintessential modernist Jean Prouvé is refreshing reassurance of just that, especially in our post postmodern, fragmented world where design headlines are grabbed by the likes of Gaetano Pesce’s writhing, tenuous pieces and Zaha Hadid’s amorphous, computer-generated forms.
In this spirit, always forward fashion house G Star Raw is teaming up with Vitra to re-imagine several iconic pieces from the designer’s archive for the new Prouvé RAW line.
G Star Raw itself has been on a rationalist, intellectual streak as of late, having used chess wunderkind Magnus Carlsen in a recent campaign to drive the point home. The Prouvé RAW line is a is an excellent extension of the message, and much like their denim continue the designer’s propensity to use pure, raw materials. The re-imagined Prouvé pieces mostly maintain their original forms, but are made ever-so-slightly more contemporary through colour palate variations, different textures, details and are every bit as gorgeous and precious as their first-run siblings. Even Catherine Prouvé has given them her endorsement.
The pieces are on public show from this week until July 31 at the Vitra compound in Weil am Rhein, and will be available in very limited edition beginning October/November in select Vitra showrooms around the world.
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