Dead Meat – Pitti 2010
Dead Meat & Wonder Room [Wonder Room is a multi-disciplinary project conceived and curated by 2DM]
finally stated their collaboration on a new idea called Wonder-Tees, as you can easily guess, creating an unique line of T-Shirts to be launched the next Autumn. For this reason, we’re proudly presenting you the designer’s manifesto to get a little bit more inside their Weltanschauung, know more on how it translates on their clothing aesthetics and of course, properly enjoy this video.
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“Dead Meat is a Communication Project and a factory, founded by Giovanni Battista de Pol and composed by 10 fantastic creatures. Clothing is the communication vehicle, promoting a “critical thinking” is the intent. Dead Meat owes much to William Burroughs, Kurt Cobain, David Foster Wallace…
The new Spring Summer line is inspired on a futurist theme. Technically, the collection is based on four colors: white, black, gray and orange. Through each color we investigate a different social being. White is the color for reason, faith and power. Black represents irrationality and instinct. Gray is the color for culture, doubt and relativism. Finally orange, which is the color for action, efficiency and physical strenght. The rest is explained through the language.
Dead Meat will be presented at Pitti Immagine Uomo, as usual, inside the Fortezza Da Basso, stand Touch.
For this upcoming edition Dead Meat is also among the finalists of Who Is On Next, a special competition created with the collaboration of L’Uomo Vogue and Alta Roma, the entire collection will be exhibited at Limonaia Garden of Villa Vittoria – Florence.”
Text intro by Elisa Lusso – manifesto by Silvia Bergomi – video courtesy of Dead Meat
